Privacy Policy


Alpine's Privacy Policy

Alpine is committed to protecting your right to privacy when visiting our Web site. We recognize that when you share your personal information with us, you expect us to treat that information in a serious and responsible manner. This Privacy Policy below discloses what information we gather, how we use that information, and how you can correct or change that information. In summary, you should know that


Alpine's site has security measures in place to protect against the loss, misuse, and alteration of the information under our control, including without limitation protecting information behind a firewall within a perimeter network and, encrypting your ordering information during transmission.


Registration and order forms
If you choose to register with Alpine or to place an order with us, we may ask that you provide us with contact information (first and last name, e-mail address and telephone number), financial information (account or credit card numbers), demographic information (address, age, or income level), and unique identifiers (tax ID number), information about where you learned of our products and information about your intended use of our products. We do not purge customer information on a regular basis, so information you provide us will remain in our systems for an indefinite amount of time. We may use your contact information to send you information about us and to contact you when necessary. If you do not want to receive any mailings from us, please see the choice/opt-out section below. Financial information is used only to bill you for products. Demographic information may be used to tailor your experience at our sites, showing you information that we think you might be interested in, and presenting information according to your preferences. We may use demographic information to develop summary - but not individual - reports for our advertisers so that they may determine how effective their advertising investments are. We never tell our advertisers who it was that saw or clicked on their advertisements, unless you have specifically told us that this is acceptable. In addition, our sales and marketing departments may also use demographic information, information about where you learned of our products and information about your intended use of our products to improve our advertising and marketing efforts and to measure interest in our products. We may use unique identifiers to verify our resellers and customers and to allow customers to identify themselves to us.


Surveys and contests
Alpine may invite you to participate in online surveys or contests. Participation is never required. If you choose to participate, you may be asked to disclose contact and demographic information as well as additional information about you and/or your company. We may use this information to send you information about our company, contact you when necessary, tailor your experience at our site, display information according to your preferences and improve our Web sites, products and advertising. If you do not want to receive any mailings from us, please see the choice/opt-out section below. This information may be shared with our advertisers on a summary, not individual, basis.


Public forums
Alpine may make chat rooms, forums, message boards, and/or news groups available to you. Because any information that is disclosed in these areas becomes public information, you should exercise caution when deciding whether to disclose your personal information.


Information requests
You may be able to request information on our sites regarding our products and services, including technical support and customer service, by using online forms. We ask that you provide certain contact information to allow us to fulfill your request and to send you information about Alpine's products and services. If you do not want to receive any mailings from us, please see the choice/opt-out section below.


Children's guidelines
Alpine's sites are not geared towards children. Alpine does maintain a few Web pages designed to provide young people educational and charitable information. On all Alpine sites, Alpine attempts to protect children. Alpine must, however, rely on the information provided to us by visitors to our sites. As a result, it is impossible for us to guarantee with absolute certainty that the information collected and utilized by Alpine is or is not derived from a child. The following sets forth Alpine's policy with respect to the collection and/or use of children's information:

IP addresses
We may use your IP address to help diagnose problems with our servers, administer our sites, and gather broad demographic information to measure general interest in our products and to share with our advertisers on a summary, not individual, basis.


Our Web servers may place small bits of text or "cookies" onto your computer's hard drive and memory. Cookies enable us to identify you so you do not have to re-enter certain information each time you visit our sites and allow us to keep track of your shopping choices.

Often we use third-party services to help us measure the effectiveness of our Web site. These companies may place third-party cookies on your hard drive to help us analyze the traffic on our Web site and better meet our customers' needs. This does not give Alpine or any other company access to your personal information or other information on your computer. We do not track or store any personally identifiable information. If you are concerned, you can set your browser to decline third-party cookies, or you can delete these cookies from your hard drive.


Supplemental information
We may supplement the information that you provide with information that is received from third parties. For example, Alpine may use information that we purchase from a database marketing information firm to enhance our understanding of the information that you provide.


Links to other sites
Alpine's site contains links to other sites. Alpine is not responsible for the privacy practices or the content of such Web sites.


We may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service.


Contacting the Web site
If you have any questions about Alpine's privacy policy or the privacy practices of our site, you may use one of the specific choices below or you may contact us by email at

Compliance Hotline
If you have questions or concerns regarding use of your privacy information, please contact us first using one of the methods above. If you are still dissatisfied, you may call our Compliance Hotline at (856) 778-9489 in the U.S. If you do not receive acknowledgement of your inquiry or your inquiry is not satisfactorily addressed, you should contact BBBonline: Dispute Resolution (703) 247-9370or 4200 Wilson Boulevard, Suite 800, Arlington, VA 22203. BBB will then serve as a liaison with us to resolve your privacy concerns.


U.S. Commerce Department Safe Harbor Principles
Alpine adheres to the U.S. Commerce Department Safe Harbor Principles. Information about the U.S. Department of Commerce Safe Harbor certification can be found at


Updates/Effective Date
Alpine reserves the right to amend this Privacy Policy from time to time. Changes to this Policy will apply to information we have received and information we receive after the revised Policy is effective. When we do amend this Policy, the revised Policy will be posted here so please visit this Web page to view the most current Policy. The effective date of this version of the Privacy Policy is: August 15, 2007.

Some links on this page will take you from the Alpine Web site. Alpine does not control the content on these Web sites.